PR pros, have you joined the PR Week Fire Brigade? Paul Armstrong, author of the Don’t Fear the Firehose blog, is directing conversation each week on some of the hottest topics in PR. This week’s topic: Content isn’t king anymore. Free is.

Largemouth was well represented in this week's responses. Our thoughts?

Amanda: You get what you pay for. Free content is important and will always have its place, but quality, trustworthy editorial content is expensive to produce. The ongoing struggle to ensure a fair value exchange between content creator and consumer will continue until we settle on new business models that provide both access and compensation. 

Kelly: Content still reigns! Though there are many "free" channels, you must make sure the content you're offering is still high-quality and aligns with your communications and business objectives.

Agree or disagree? Chime in with your own thoughts here.

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