At the close of an infamous week marked by both an earthquake and a hurricane, I'm relieved to have missed the biggest disaster of all; the Twitter fail whale that arises from too many tweets and prevents users from viewing the site. Lately, every major event has further proven of the importance of Twitter as an instantaneous news source and an arena for completely unfiltered commentary and interaction. But as social media's role shifts to further evolve into a news platform and society's reliance on social media for disaster preparedness and awareness continues to grow, can popular platforms' systems keep up with the flow of information?

At Largemouth, we understand the importance of considering legal ramifications of all types of communication and PR, which is why I decided to take part in a webinar titled, "How To Avoid Legal Pitfalls with Your PR Initiatives."

The ways to interact with the media have grown exponentially in the past years. My media contacts get my e-mails, retweets, @ replies, connection on LinkedIn and Facebook fan status. Every time they write a story, I want them to think about my client and how I can help them.

Facebook is at the forefront of discussion about social media. Clients want pages, fans, wall posts, etc. But how do you distinguish between the noise and real results on your fan page?

I follow my favorite stores on Twitter for alerts about sales and find out nightly restaurant drink specials through Facebook. Truly, social media is at the forefront of B2C PR. But don’t forget that social media has an increasingly important role in B2B as well. What should you and your B2B client know about social media?

I recently sat in on a social media Webinar by Brian Solis, who is recognized for his thoughts on the convergence of PR, traditional media and social media. Here's what I learned...