How often do you think about your personal electricity usage? Perhaps once-a-month when the bill comes in? Well, our client, Sensus Smart Metering, a Raleigh-based utility infrastructure firm, spends a lot of time thinking about the electricity, gas and water usage of commercial and residential users worldwide. Last week, I had the exciting opportunity to witness the installation of a Sensus smart meter in Largemouth’s backyard, and tell the media all about how the Triangle is quickly becoming the “Smart Grid Valley” of the east!

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Did you notice how relaxed all the high profile clientele looked at the Emmys this year? That’s because they were lounging in the greenroom on CORT furniture! We’ve facilitated appearances for our client CORT, a Berkshire Hathaway company and the only national provider of furniture rental, on shows like The Apprentice and The Celebrity Apprentice, but even we were star struck by all the big names relaxing on CORT’s upscale Lounge22 Powered by CORT collection.

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At the close of an infamous week marked by both an earthquake and a hurricane, I'm relieved to have missed the biggest disaster of all; the Twitter fail whale that arises from too many tweets and prevents users from viewing the site. Lately, every major event has further proven of the importance of Twitter as an instantaneous news source and an arena for completely unfiltered commentary and interaction. But as social media's role shifts to further evolve into a news platform and society's reliance on social media for disaster preparedness and awareness continues to grow, can popular platforms' systems keep up with the flow of information?

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Our client Sensus attended the American Water Works Association's annual conference and exposition, ACE11, this week. Conferences like this provide a great opportunity for Sensus to interface with customers, but at Largemouth, we're focused on all of the editors and reporters that attend! Last week, we were busy scheduling media briefings between Sensus and their key trade publications.
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When developing your company's communication plan, don't overlook a key audience to every company: Employees. Employees are typically comprised of a diverse group of individuals and require strategic communication. As one of the key audiences to ensuring your company's success, employees should be a top communication priority. Read More

At Largemouth, we understand the importance of considering legal ramifications of all types of communication and PR, which is why I decided to take part in a webinar titled, "How To Avoid Legal Pitfalls with Your PR Initiatives."

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Our client, Eaton Corporation, donated three Level-2 electric vehicle charging stations to the City of Raleigh. Eaton is also taking the lead on installing these stations, Raleigh's first public EV chargers. At Largemouth, we were thrilled to promote Eaton's collaboration with Raleigh and cutting-edge green technology in our own stomping grounds.

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Last week, I had the pleasure of watching our client CORT, a Berkshire Hathaway company and the only national provider of furntiure rental; appear on the season premiere of The Apprentice. Contestants shopped in CORT's Manhattan showroom to choose office furniture to stage a modern workspace for Donald Trump.

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The ways to interact with the media have grown exponentially in the past years. My media contacts get my e-mails, retweets, @ replies, connection on LinkedIn and Facebook fan status. Every time they write a story, I want them to think about my client and how I can help them.

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