Viewing entries from Beth Hawes
Beth Hawes joined Largemouth Communications in 2011. As an account executive, Beth specializes in event planning and vendor relations. She excels at strategic planning and implementation.
In 2011, Beth was responsible for managing vendors and partners for Kangaroo Express' Salute Our Troops campaign. One component of the campaign was a 1952 CJ-3 Willys Jeep Tour which traveled more than 13,500 miles to over 75 communities across eight states and visited more than 300 Kangaroo Express stores, and several local community events. Beth was instrumental in store activation and event coordination involving brands such as Pepsi, Anheuser-Busch, MillerCoors, Red Bull and Monster. Beth also planned and executed the Salute Our Troops Grand Finale Celebration, with more than 700 attendees, mobile assets and an exciting run of show which included parachuters, rappellers and a performance by country music artist Jamie Buckley.
Before joining Largemouth Communications, Beth was an account manager at DBM, a leading global outplacement company based in New York City. Prior to that Beth spent two years with the Corporate Executive Board, a Washington DC-based firm specializing in best business practices. Beth holds a bachelor's degree in history from the University of North Carolina at Chapel Hill.
The Largemouth team attended the Kangaroo Express Salute the Guard Ceremony last week, hosted by the North Carolina National Guard and the Soldiers and Airmen Assistance Fund (SAAF-NC). During the ceremony, Kangaroo Express presented a $221,000 check to SAAF-NC—the single largest donation received by SAAF-NC since its inception in 2004!
Last week, the Largemouth team attended the 2012 InSpire Awards, hosted by the North Carolina Chapter of The Public Relations Society of America (NCPRSA) at the Capital City Club in downtown Raleigh. We were joined by members of The Pantry as the 2011 Kangaroo Express Salute Our Troops Campaign was named a finalist for integrated communications campaigns. As we anxiously awaited the results segment of the ceremony, NBC 17’s Valonda Calloway, host of My Carolina Today and emcee of the event, led us through an (appropriately) inspiring introduction.
Our campaign was contesting for a Silver InSpire Award, which highlighted campaigns as a whole. And we were in great company among some of the best PR agencies in our state! But our nervous smiles were soon assured with the news that Salute Our Troops was awarded a Silver Award of Excellence and named "Best in Category.”
We graciously accepted the first award, and although our smiles never faded, they did grow much larger as the overall top-scoring campaign was announced, and Salute Our Troops was honored by NCPRSA with the "Silver Best in Show" award for 2012! In my mind, the excitement of this top honor was only shadowed by the moment the $2.5 million Salute Our Troops donation check was revealed at last year’s campaign finale event.