Heidi Deja has more than 20 years of experience in television news, corporate communications and agency public relations.

From 1988-2002, Heidi served as a television news reporter and anchor in several cities across the United States including Erie and Scranton, Pa., St. Louis, Minneapolis and Raleigh. In those roles, she reported on local, national and international news events. Some of the highlights of Heidi's news career include covering presidential elections, hurricanes, floods and the Summer Olympics in Sydney, Australia.

From television news, Heidi moved to corporate public relations at the Fortune 250 Progress Energy. While at Progress Energy, she served as communications supervisor at a nuclear plant as well as corporate spokesperson. She handled proactive and crisis communications and was a spokesperson during Florida's 2004 record hurricane season.

In 2006, Heidi moved to Blue Cross of North Carolina where she served as spokesperson and later director of public relations. While at Blue Cross, she handled proactive and mitigation issues ranging from a million step walk across the state to healthcare reform.

Heidi earned a bachelor of arts in communication from Wilkes University in Wilkes-Barre, Pa.