Sitting under the stars of UNC’s striking Morehead Planetarium, the Largemouth PR team anxiously awaited the awards portion of the North Carolina Public Relations Society of America (NCPRSA) annual InSpire Awards banquet. The awards honor communications programs that have achieved great success and inspired others across the state of North Carolina.

Much of a public relation firm’s value is derived from the strength of its relationships with the media. A client’s latest news could make for the most compelling, dramatic, unbelievable story of the year, but if pitched to the wrong person, might never see the light of day.

There’s a common fear among many PR practitioners:  rain. When it looks like the only thing that could ruin an event is rain in the forecast, of course it is going to rain. Last month, Murphy’s law was in full force at a BP “Olympic Experience” event hosted by Kangaroo Express and partner organization BP.

It’s hard not to get caught up in the excitement of the Kangaroo Express “Salute Our Troops” campaign. But why wouldn’t you want to?

Organizations from across the country are combining their resources, passion and expertise to support our Armed Forces and their families, and the result is inspiring and humbling. We have embraced the “do well while doing good” philosophy of our client, The Pantry, as we promote this incredible campaign.

From non-profits in Carrboro to tech companies in Beijing, I thought I’d seen it all. I’ve been fortunate to work with several exciting organizations over the past four years and thought I understood what it meant to be an intern – until I arrived at Largemouth last week.