Viewing entries from Leslie Swiantek
Account Director for Largemouth, has more than 15 years of public relations experience ranging from industrial corporations to nonprofit and community-based organizations. She works out of Pittsburgh, where Eaton Corporation’s Electrical Sector is headquartered. Leslie holds a bachelor’s degree in professional writing/journalism from California University of Pennsylvania. Throughout her career, Leslie has been actively involved in the Catholic Church by volunteering as a lay minister and providing pro bono public relations services for St. Patrick-St. Stanislaus-Kostka Parish in Pittsburgh’s Strip District.
Just because I'm not fluent in Spanish, doesn't mean my clients can't reach out to the Spanish media. Sure, I can speak Dora the Explorer with the best of 'em, but when it comes to media relations, better Spanish-speaking skills are necessary.
While preparing the media relations plan for a recent anti-counterfeiting conference in Madrid, Spain, my client and I decided to partner with a Madrid-based PR agency and utilize their media contacts and language skills for outreach to the local media.
Top auto trade publications got their first look at our client's (Eaton Corporation) Electric Vehicle charging equipment during Mitsubishi Motors' "Electrified Highway" test drive on May 20. The event, which started in San Francisco and ended in Sacramento, Calif., gave journalists an opportunity to drive the Mitsubishi Innovative Electric Vehicle (iMiEV) in real world conditions from one major city to another.