I recently had the opportunity to attend a Business Wire hosted “Meet the Media” luncheon featuring an impressive panel of three local journalists: News Director of NewsRadio 680 WPTF, The North Carolina News Network and StateGovernmentRadio.com, Rick Martinez; Co-Founder of WRAL Tech Wire and a previous editor and reporter at The News & Observer, Rick Smith; and the Assistant Business Editor of The News & Observer, David Bracken.

During the luncheon, the esteemed panel of guest speakers shared a recipient’s view on media pitching, a truly invaluable skill every practitioner in our industry aims to perfect.  

Here's what they had to say...

I can still remember the day I decided that I wanted to work in public relations.

I had just finished my first semester at the University of North Carolina at Chapel Hill, and I felt unsure about which major was right for me. I knew that, whatever profession I chose, I wanted to be excited about going to work every day. After scrolling through the list of offered majors, I found public relations, and you can say the rest is history.