I know I'm not the only one guilty of driving on autopilot. It is not rare for me to get into my car and drive my usual route to work without thinking about where I'm going. It's only when something unusual happens – like a car suddenly changes lanes, a great song comes on the radio, or someone in the car asks where I'm going – that I'm stirred out of auto pilot and back into focus.Read More
Be honest, when was the last time you took a step back from your hectic workspace and set aside a few moments to reorganize? Probably around six months ago when you caught the spring cleaning bug, right? For your sanity – and those around you during the holidays – here are five things you probably shouldn't put off until next spring.Read More
You might know your local market like the back of your hand and have relationships with a reporter at every outlet, but what do you when your client announces local news in a market you've never been to and are not familiar with? After a summer-long promotion filled with pitching distant local markets, here are my top five tips for pitching "outside your backyard."Read More
Duke University basketball radio announcer and local icon, Bob Harris, "The Voice of The Blue Devils," was present and provided powerful commentary on the campaign, in which a fully restored 1952 Willys CJ-3 Jeep has traveled to more than75 cities over 13,000 miles, amassing more than $1.35 million in donations thanks to awe-inspiring community support at each stop.
Since the Battle for Bean Street is all about leveraging the competitive spirit in us all, whether we root for UNC, NC State or Duke, we thought it would be cool to get the media involved in a competition of their own. The celebrity free- throw competition at the B-Ball on Bean Street by Mentos event was fueled by not only the competitive spirit between universities, but also between news outlets.Read More
While former UNC basketball player Donald Williams may be known for his three-point shooting, the autograph session Largemouth held at a Kangaroo Express in Chapel Hill last week was a slam dunk.Read More
On November 18th I had the great delight to help run a Stack Up! Guinness World Record event where sport stackers around the world successfully set a new record for the "Most People Sport Stacking at Multiple Locations in One Day." The event was hosted by our client The Pantry, Inc. at one of its Kangaroo Express stores in Cary, N.C.Read More
Imagine that swampland is The Swamp, the home field of the Florida Gators football team, the gator is the student section and that deadly stare is the roaring cheers the crowd produces. Now imagine you're the opposing team's kicker hearing the thunderous applause - you're frozen, right?Read More
Some people love flying and others hate it. I am of the latter but do it all the time anyway.
On a recent flight back to Raleigh-Durham International I had the pleasure of sitting next to an instructor of airplane maintenance. As we flew he educated me on many of the mechanical processes of the plane, especially during the take off and landing. This knowledge helped me relax as I learned that the buzzing noise wasn't the plane falling apart. Simply having the instructor on board also gave me a sense of security; if anything bad happened I knew there was someone besides the pilot that would know what to do.Read More