We're proud to announce that Kangaroo Express' Roo Cup campaign is back! Our team is excited to help promote this wildly popular consumer campaign. Roo Cups will be available May 23. To pre-order a Roo Cup and keep up with the latest news, please visit Kangaroo Express' Facebook page.
Read MoreHow often do you think about your personal electricity usage? Perhaps once-a-month when the bill comes in? Well, our client, Sensus Smart Metering, a Raleigh-based utility infrastructure firm, spends a lot of time thinking about the electricity, gas and water usage of commercial and residential users worldwide. Last week, I had the exciting opportunity to witness the installation of a Sensus smart meter in Largemouth’s backyard, and tell the media all about how the Triangle is quickly becoming the “Smart Grid Valley” of the east!

Did you notice how relaxed all the high profile clientele looked at the Emmys this year? That’s because they were lounging in the greenroom on CORT furniture! We’ve facilitated appearances for our client CORT, a Berkshire Hathaway company and the only national provider of furniture rental, on shows like The Apprentice and The Celebrity Apprentice, but even we were star struck by all the big names relaxing on CORT’s upscale Lounge22 Powered by CORT collection.
Read MoreDuke University basketball radio announcer and local icon, Bob Harris, "The Voice of The Blue Devils," was present and provided powerful commentary on the campaign, in which a fully restored 1952 Willys CJ-3 Jeep has traveled to more than75 cities over 13,000 miles, amassing more than $1.35 million in donations thanks to awe-inspiring community support at each stop.

Supporting worthwhile causes is an inherent perk for PR professionals, but golfing in a tournament to benefit the American Widow Project was one of my all-time favorites and will no doubt remain one of my most memorable, heartfelt experiences.
The American Widow Project (AWP) is a non-profit organization that supports the new generation of those who have lost a military hero. The 3rd Annual AWP / Kangaroo Express Golf Tournament and Skydive united nearly 20 military widows for a weekend of bonding, healing and recreation. Each hole in the golf course was dedicated to the memory of a loved one and the widows' poignant messages added a sombering, reflective moment to the quiet tranquility that accompanies a good round of golf.

Kangaroo Express and Coca-Cola are wrapping up their third annual fundraiser for Victory Junction, a summer camp for kids with chronic medical conditions founded by Kyle and Pattie Petty in honor of their son Adam; this camp was his dream. This year's campaign was an outstanding success, raising more than $634,000 to send kids to camp!

Since the Battle for Bean Street is all about leveraging the competitive spirit in us all, whether we root for UNC, NC State or Duke, we thought it would be cool to get the media involved in a competition of their own. The celebrity free- throw competition at the B-Ball on Bean Street by Mentos event was fueled by not only the competitive spirit between universities, but also between news outlets.
Read MoreIf it's not clear that I'm an NC State Wolfpack fan, take a look around my office. My diploma is displayed proudly on the wall, an NC State alumni magnet is plastered to my file cabinet, and I have two bobble head figures of former Wolfpack football staples, Philip Rivers and Chuck Amato, sitting on the window ledge.
Read MoreSomeone asked me recently, why do I love what I do? The short answer is that I love helping clients share the stories that are shaping history - and in the process I'm constantly learning new ideas and perspectives. One example is the smart grid, which I have had the opportunity to explore by working with Sensus, a global smart grid technology company.
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