It’s spring break in Panama City Beach and most Hooters guests are enjoying wings, a frosty beverage and their favorite sport, but the cast and crew of the Travel Channel’s new show Magic Man are hard at work. These special guests stopped by Hooters in Panama City to film famous magician JB Penn perform magic tricks for Hooters Girls, Hooters guests and even the first ranked competitive eater in the world, Joey “Jaws” Chestnut.  

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Largemouth continues to harness its media relations expertise to elevate national exposure for the legendary Hooters brand. Since January, we have garnered well over 451 million proactive media impressions. From Hooters' Super Bowl free wing giveaway to national spotlight for Hooters' "Hooky" basketball season deals, Largemouth has established valuable relationships with top tier national sports media to amplify Hooters' position as the leading sports-viewing and wing-eating destination in the casual dining segment.

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The Largemouth team attended the Kangaroo Express Salute the Guard Ceremony last week, hosted by the North Carolina National Guard and the Soldiers and Airmen Assistance Fund (SAAF-NC). During the ceremony, Kangaroo Express presented a $221,000 check to SAAF-NC—the single largest donation received by SAAF-NC since its inception in 2004!

 

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We worked with ABC11 to secure this video featuring our client, UnitedHealthcare. The video, "Making healthcare decisions easier," was part of the afternoon newscast.

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The women’s basketball community converged in Charleston, South Carolina on Sept. 9 and 10 as our local Kay Yow Cancer Fund, in partnership with the Women’s Basketball Coaches Association (WBCA) and The V Foundation, held two days of events in support of women’s cancer research.

 

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With the stifling dead heat of summer plaguing the Southeast these past couple of weeks, there are many Kangaroo Express patrons out there that are still scrambling to get their hands on the last few Roo Cups left in stores. The opportunity to get a Roo Cup at this point in the summer may be looking dismal for some but for the winners of this year’s “What Would You Do with 100 Roo Cups?” contest, it is just the opposite.

Of the 100 individuals across the Southeast chosen for the Kangaroo Express “street team”— an exclusive group of individuals showing off their “Roo spirit” within their respective communities—10 were chosen as winners of the “What Would You Do with 100 Roo Cups?” contest. While the possibilities were endless when it came to this question, there were only a select few with creative ideas worthy enough for the prize.

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It’s hard not to get caught up in the excitement of the Kangaroo Express “Salute Our Troops” campaign. But why wouldn’t you want to?

Organizations from across the country are combining their resources, passion and expertise to support our Armed Forces and their families, and the result is inspiring and humbling. We have embraced the “do well while doing good” philosophy of our client, The Pantry, as we promote this incredible campaign.

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We're proud to announce that Kangaroo Express' Roo Cup campaign is back! Our team is excited to help promote this wildly popular consumer campaign. Roo Cups will be available May 23. To pre-order a Roo Cup and keep up with the latest news, please visit Kangaroo Express' Facebook page.

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How often do you think about your personal electricity usage? Perhaps once-a-month when the bill comes in? Well, our client, Sensus Smart Metering, a Raleigh-based utility infrastructure firm, spends a lot of time thinking about the electricity, gas and water usage of commercial and residential users worldwide. Last week, I had the exciting opportunity to witness the installation of a Sensus smart meter in Largemouth’s backyard, and tell the media all about how the Triangle is quickly becoming the “Smart Grid Valley” of the east!

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Did you notice how relaxed all the high profile clientele looked at the Emmys this year? That’s because they were lounging in the greenroom on CORT furniture! We’ve facilitated appearances for our client CORT, a Berkshire Hathaway company and the only national provider of furniture rental, on shows like The Apprentice and The Celebrity Apprentice, but even we were star struck by all the big names relaxing on CORT’s upscale Lounge22 Powered by CORT collection.

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