Last week, the Largemouth team attended the 2012 InSpire Awards, hosted by the North Carolina Chapter of The Public Relations Society of America (NCPRSA) at the Capital City Club in downtown Raleigh. We were joined by members of The Pantry as the 2011 Kangaroo Express Salute Our Troops Campaign was named a finalist for integrated communications campaigns. As we anxiously awaited the results segment of the ceremony, NBC 17’s Valonda Calloway, host of My Carolina Today and emcee of the event, led us through an (appropriately) inspiring introduction.
Our campaign was contesting for a Silver InSpire Award, which highlighted campaigns as a whole. And we were in great company among some of the best PR agencies in our state! But our nervous smiles were soon assured with the news that Salute Our Troops was awarded a Silver Award of Excellence and named "Best in Category.”
We graciously accepted the first award, and although our smiles never faded, they did grow much larger as the overall top-scoring campaign was announced, and Salute Our Troops was honored by NCPRSA with the "Silver Best in Show" award for 2012! In my mind, the excitement of this top honor was only shadowed by the moment the $2.5 million Salute Our Troops donation check was revealed at last year’s campaign finale event.
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We're cheering into the megaphone at the Largemouth office as we celebrate five years as a premier public relations agency in the mid-Atlantic region. The cliché holds true that time flies when you're having fun working for fantastic clients and with truly talented people.