I recently had the opportunity to attend a Business Wire hosted “Meet the Media” luncheon featuring an impressive panel of three local journalists: News Director of NewsRadio 680 WPTF, The North Carolina News Network and StateGovernmentRadio.com, Rick Martinez; Co-Founder of WRAL Tech Wire and a previous editor and reporter at The News & Observer, Rick Smith; and the Assistant Business Editor of The News & Observer, David Bracken.

During the luncheon, the esteemed panel of guest speakers shared a recipient’s view on media pitching, a truly invaluable skill every practitioner in our industry aims to perfect.  

Here's what they had to say...

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From non-profits in Carrboro to tech companies in Beijing, I thought I’d seen it all. I’ve been fortunate to work with several exciting organizations over the past four years and thought I understood what it meant to be an intern – until I arrived at Largemouth last week.

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I can still remember the day I decided that I wanted to work in public relations.

I had just finished my first semester at the University of North Carolina at Chapel Hill, and I felt unsure about which major was right for me. I knew that, whatever profession I chose, I wanted to be excited about going to work every day. After scrolling through the list of offered majors, I found public relations, and you can say the rest is history.

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Be honest, when was the last time you took a step back from your hectic workspace and set aside a few moments to reorganize? Probably around six months ago when you caught the spring cleaning bug, right? For your sanity – and those around you during the holidays – here are five things you probably shouldn't put off until next spring.

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I raise my proverbial hat to all PR rock stars that have the golden quill –that keen ability to whip up a perfectly clean press release with precise AP style, concise language and problem solving messaging. But, no matter how strong your inverted pyramid is, it’ll all fall down without a proper cornerstone – and I’m talking about a skillfully crafted quote.

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You might know your local market like the back of your hand and have relationships with a reporter at every outlet, but what do you when your client announces local news in a market you've never been to and are not familiar with? After a summer-long promotion filled with pitching distant local markets, here are my top five tips for pitching "outside your backyard."

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Growing up in north Raleigh, near Durant Road, I would pass Eaton Corporation's Capital Boulevard manufacturing plant a handful of times a week and I always assumed it was some sort of food distributer -"Eat-on," I don't know exactly why I made the assumption, I was imaginative and more concerned with the soccer fields down the street, and ice cream.

Fast-forward more than a decade - while applying for internships, I did my research, noticed that Largemouth worked with Eaton, recognized the logo, and visited their website, finally. Much to my surprise, I didn't see any information about restaurant delivery, and for as much as I knew about power quality and distribution products, the site might as well have been in German -I'm far from fluent.

The point is, for the beginning PR professional, working on behalf of a highly-technological company whose products you hardly understand can be intimidating, especially while pitching -when you really need to be an expert. But, if you do your research, clearly define a purpose, and engage as much as possible with people who are relevant to that purpose, you will provide a valuable service, project professionalism, and open up valuable relationships for future collaboration. So, from my personal experience, here are a few words of advice:

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Infographics are hot in the PR industry and it's easy to understand why - in a world where you can count on seconds of an audience's attention, at best, the infographic simplifies a concept that would have taken tedious paragraphs to express in words. Information graphics or infographics are visual representations of information, data or knowledge. Armed with your data and graphic designer, we suggest eight triggers that might call for pulling the infographic out of your public relations toolbox.

Keep reading for Top 8 Triggers for Using Infographics

Graphic credit: PR Daily

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Our client Sensus attended the American Water Works Association's annual conference and exposition, ACE11, this week. Conferences like this provide a great opportunity for Sensus to interface with customers, but at Largemouth, we're focused on all of the editors and reporters that attend! Last week, we were busy scheduling media briefings between Sensus and their key trade publications.
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