CORT Appears on Celebrity Apprentice
Brett Michaels, Cyndi Lauper and Holly Robinson Peete, team Tenacity, were tasked with staging an apartment for lease by corporate executives. They turned to CORT for rental furniture and accessories to complete the "New York zen" themed environment they were creating in their apartment. Lauper and Peete shopped in CORT's Manhattan showroom, and CORT's signature red delivery trucks and team were featured in the episode.
Largemouth supported the 2009 launch of CORT's national home staging program, connecting stagers with relocation management companies, real estate asset management companies, banks and corporations that own homes purchased on behalf of relocating employees. This outreach resulted in numerous placements including the Chicago Tribune, REALTOR magazine and now, Celebrity Apprentice.
And, what's the value of PR? According to NBC, the value of the placement on "The Celebrity Apprentice" is worth more than $250,000 when compared to the cost of advertising or paid product placement.
Check out the episode and photo gallery of team Tenacity's apartment!
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