Kelly Hubbard and I recently attended a "Meet the Media Luncheon" hosted by Business Wire. Mary Hecht-Kissell of PR Strategies moderated the panel, and speakers were (l to r):
• Tyler Dukes, Web Producer, News 14 Carolina
• Allan Maurer, Editor, TechJournal South
• Frank Vinluan, Tech/Biotech Writer, Triangle Business Journal
Amanda shared an earlier post that described our social media discussion with Laurie Steiner and Andrea Sanchez from the communications team at the International Facility Management Association (IFMA).
During our chat Laurie and Andrea shared IFMA’s overall approach to social media but the way they engaged with their online communities for the organization’s annual trade show was particularly impressive. IFMA’s World Workplace Conference & Expo took place in early October in Orlando, Fla. this year. Laurie and Andrea said that social media is now part of any event plan for IFMA and from our discussion I know they definitely succeeded with incorporating it into the World Workplace plan.
Read More
Kelly and I had the opportunity to chat with Laurie Steiner and Andrea Sanchez from the communications team at the International Facility Management Association (IFMA) about their social media efforts. Laurie and Andrea, who wear a PR hat for IFMA and an editorial hat for IFMA's bimonthly publication, the Facility Management Journal, were kind enough to let us pepper them with questions and to share their perspective on how they've integrated social media into their communications strategy.
Read More
While most people were still sleeping off their Halloween sugar comas, I was at the starting line for the City of Oaks Marathon in Raleigh on the early morning of Nov. 1. Four hours, 19 minutes and six seconds later, I was at the finish line soaking wet, freezing cold ... and utterly ecstatic. Running my fifth marathon reconfirmed my belief that expending the greatest effort provides the greatest returns. Marathons are a fantastic metaphor for so many things in my life, most prominently, my internship at Largemouth Communications. Here is how the two compare...
Read More
I recently attended a trade show with one of our clients to leverage its social media presence as a strategic part of its event outreach. In this instance, we wanted to share information about our client’s participation and plans for the event through the company’s Twitter account. The strategy Largemouth PR developed for the show was structured to support the launch of an industry-leading technology, as well as promote several cool features on display at the booth and encourage attendance and share highlights of presentations delivered by two company representatives.
Read More
Yesterday the world watched as the harrowing story of one boy, possibly launched thousands of feet in the air in a makeshift balloon, captured the attention of media outlets from CNN to Twitter. Yet today, the boy is happily safe and sound and the height of excitement has diminished. While hot air balloon and weather experts had a brief window in the spotlight, today the focus has moved on. Welcome to the 24-hour news cycle, where news breaks in an instant and may blow over as quickly. How can you prepare to take advantage of this cycle?
Every organization can utilize the power of public relations - BUT are you actually doing that? Here are "3" simple questions to ask yourself at 3 p.m. today to determine if you efforts are ultimately going to pay off.
Read More
On occasion, our company receives requests from public relations students at area colleges to help them with a class project by answering a list of career-focused questions. Since my three-year Largemouth anniversary was last month (3 years = 3 roses!), I felt qualified to take on the latest request and thought it would be helpful to post my answers in The Megaphone to benefit other students or those considering a career in PR.
Read More
