The New York Times covered The Pantry’s Battle for Bean Street campaign, including public relations support from Largemouth Communications, on March 14 in a Media & Advertising campaign spotlight. Read More

Since the Battle for Bean Street is all about leveraging the competitive spirit in us all, whether we root for UNC, NC State or Duke, we thought it would be cool to get the media involved in a competition of their own. The celebrity free- throw competition at the B-Ball on Bean Street by Mentos event was fueled by not only the competitive spirit between universities, but also between news outlets.

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The latest report from the Pew Project for Excellence in Journalism confirmed that as of the end of 2010, more people get their news from the Internet (41 percent) than from newspapers (31 percent) - and the ad dollars followed. I get most of my news online and enjoy unique ways of receiving information digitally that cannot be replicated in print.

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It's that time of year...March Madness is here! But instead of drafting a blog entry that underscores my passion for college basketball or shares my bracket perspectives to help others claim victory in NCAA pools this year...I'll shift to a different discussion on March Madness - Charlie Sheen.

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If it's not clear that I'm an NC State Wolfpack fan, take a look around my office. My diploma is displayed proudly on the wall, an NC State alumni magnet is plastered to my file cabinet, and I have two bobble head figures of former Wolfpack football staples, Philip Rivers and Chuck Amato, sitting on the window ledge.

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Someone asked me recently, why do I love what I do? The short answer is that I love helping clients share the stories that are shaping history - and in the process I'm constantly learning new ideas and perspectives. One example is the smart grid, which I have had the opportunity to explore by working with Sensus, a global smart grid technology company.

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At Largemouth, we understand the importance of considering legal ramifications of all types of communication and PR, which is why I decided to take part in a webinar titled, "How To Avoid Legal Pitfalls with Your PR Initiatives."

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The greatest gift to a Project Coordinator is well... projects! Since joining the Largemouth family in December, I have been gifted with numerous rewarding opportunities. I've pitched story ideas, written press releases, built databases to track editorial calendars, researched trade publications for clients, managed account media relations and, did I say, pitched? One of the most rewarding pitches I've written announced the opening of a client's new service center that created over 100 new jobs. That's a story worth telling and one that resonates loudly in the current business climate!

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Hello everyone! My name is Courtney Williams and I am thrilled to join Largemouth Communications as a Project Coordinator. Producing videos, writing press releases and pitching current news makes this position a dream come true.

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While former UNC basketball player Donald Williams may be known for his three-point shooting, the autograph session Largemouth held at a Kangaroo Express in Chapel Hill last week was a slam dunk.

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