On Friday, April 16, philanthropy and field day competitions were combined in the inaugural Bull City Blowout, a fundraising event that benefited SeeSaw Studio. Nine Durham, N.C. creative agencies went head-to-head in a series of fun games to raise money for the local nonprofit, a free afterschool program that fosters design-focused art and entrepreneurship skills for teens. Through event sponsorships, individual and corporate donations, the Bull City Blowout collected nearly $4,000 for SeeSaw Studio.

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Largemouth is competing for bragging rights and a good cause in the first annual Bull City Blowout. The fundraising field day event is being organized by nine Durham creative agencies and will occur this Friday, April 16 from 3-5 p.m. in Durham Central Park. Donations are still being accepted for SeeSaw Studio, a nonprofit art enrichment program for teens. The event is open to the public, so feel free to stop by, enjoy the weather and see some crazy competitions!

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It's no secret that trade show and conference attendance has suffered during the recession, but these events still play a critical role in an organization's marketing strategy. They present an opportunity to network with peers, learn about your competition and share your successes, and they remain one of the best opportunities to connect with a concentrated group of your target audience. But with every dollar closely guarded, it's important to make sure you get the most out of your experience.

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Kelly Hubbard and I were fortunate enough to attend the North Carolina Restaurant and Lodging Association's (NCRLA's) first annual Taste of North Carolina at the Washington Duke Inn & Golf Club in Durham. Largemouth is working with one of Raleigh's landmark restaurants, and since the restaurant's owner was being honored with an award at the event, we wanted to show our support and network with other attendees in the hospitality industry.

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I had the pleasure of hearingDani Burns speak last week at the Charlotte PRSA Young Professionals luncheon. She shared her valuable insights on building your personal brand and advice on managing your online presence. Dani raised a great point when she spoke about using Google reader to aggregate blog content, using the tool to gather information in one place where it can be read at your convenience. This led me back to something I’ve also been thinking about: the power of learning from the ideas and challenges that my peers are sharing via their blogs, content that I have come to think of as my continuing education.

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PR pros, have you joined the PR Week Fire Brigade? Paul Armstrong, author of the Don’t Fear the Firehose blog, is directing conversation each week on some of the hottest topics in PR. This week’s topic: Content isn’t king anymore. Free is.

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Last week I had the pleasure of attending the first-ever nationwide Media Leaders event that took place simultaneously in seven cities: New York, Austin, San Francisco, Boston, Chicago, Los Angeles and … Raleigh?!  Yes, that’s right. I was so proud to see North Carolina’s capital listed among these other major cities. I have happily lived, worked and played in the Raleigh-Durham area for several years now. Over time I have seen our area receive increased recognition across the country as a technology hub with Research Triangle Park and an education center with the many renowned colleges and universities in our midst. I am proud to see Raleigh is being recognized for its active social media scene.

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For the holidays this year the Largemouth team decided as a group to contribute to the community through donations to the Durham Rescue Mission this holiday season. The Durham Rescue Mission’s goal is to help those in need across all aspects, spiritual, educational, emotional, physical and vocational, to enable them to become fully functioning members of society.

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Governor Perdue released a social media policy and tutorial for state government last week via her Facebook page, recognizing that social media is more than just the "next big thing," but an opportunity for government to operate in an environment of transparency and accountability.

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I recently sat in on a social media Webinar by Brian Solis, who is recognized for his thoughts on the convergence of PR, traditional media and social media. Here's what I learned...

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