Reaching the masses on social media seems like an easy thing to do. Facebook has more than 800 million active users, with more than 50 percent of them logging in every day, Twitter claims 300 million.

But, while these vast user populations may represent great opportunity for the consumer-facing side of the business world, their translation into the business-facing community remains a bit unclear.

In judging the value of participation in this forum, BtoB marketers and decision makers often see two sides to the debate:

1. A complete lack of presence could reflect poorly on a company – especially in a BtoB world where staying “ahead of the curve” is everything.

2. With indistinct analytics, lead-generation value and return on investment, how can a budding BtoB company justify the expenses and time commitments associated with maintaining a social presence?

Furthermore, those businesses that go with door #1, often quickly become frustrated with their results, and fall back into door #2, unable to justify the investment.

I personally believe that with social media, you get what you put in. So, I’ll bring this discussion back to the bare bones of PR. Our overarching professional theme – know your audience – doesn’t magically disappear when thrown into the realm of social media...

 

Read More

For most N.C. natives, like me, summer's humid 90-degree days are often an unwelcomed familiarity. This summer, however, has gotten off to a dramatically different start. Instead of relaxing pool side like many college students, I am interning at the corporate office of Raleigh's fast-paced, high-energy PR agency Largemouth Communications. Read More

Instant messages and blogs were the roots of all my future social media use. There is an entire generation of young adults that share the same background. Now, as we mature alongside advancements in technology, we are changing the face of business communication.

Read More

I follow my favorite stores on Twitter for alerts about sales and find out nightly restaurant drink specials through Facebook. Truly, social media is at the forefront of B2C PR. But don’t forget that social media has an increasingly important role in B2B as well. What should you and your B2B client know about social media?

Read More