We're proud to announce that Kangaroo Express' Roo Cup campaign is back! Our team is excited to help promote this wildly popular consumer campaign. Roo Cups will be available May 23. To pre-order a Roo Cup and keep up with the latest news, please visit Kangaroo Express' Facebook page.

Read More

We take great pride in announcing that a public relations campaign that kept our team hustling all summer was recognized by the leading public relations trade publication, PRWeek, in a profile of the "Salute Our Troops" campaign.

Members of The USO Jeep Tour team pause and pose for a celebration photo at the Salute Our Troops campaign finale. The Jeep tour made stops across 8 states, traveling more than 13,500 miles and visiting more than 75 communities and 300 Kangaroo Express stores, recognizing local military heroes and providing a news peg that averaged more than three stories a day throughout the summer in local market media outlets.

Read More

Wednesday afternoon, Kangaroo Express and the ‘Salute Our Troops USO Jeep Tour' held a unique recognition ceremony in Morrisville, N.C., honoring serving members of the armed forces, veterans and their families.

Duke University basketball radio announcer and local icon, Bob Harris, "The Voice of The Blue Devils," was present and provided powerful commentary on the campaign, in which a fully restored 1952 Willys CJ-3 Jeep has traveled to more than75 cities over 13,000 miles, amassing more than $1.35 million in donations thanks to awe-inspiring community support at each stop.

Read More

Conventional PR wisdom will tell you that you can’t force something to “go viral.” Sure, you can make every effort to produce content that is hilarious, meaningful, catchy, valuable, or just so very cool that people want to share it with their friends. But no matter how real it gets in the Whole Foods parking lot, or how many dance parties take place in Apple stores, you truly cannot control what catches on and what doesn’t.

But sometimes a client offers a deal so amazing it takes on a life of its own, as was the case with the deal Kangaroo Express offered its guests: Pay $6.99 for a reusable cup, refill it with fountain or frozen beverages as many times as you like at any of the 1,600+ locations throughout the Southeast – all summer long.

Read More

I've just about completed my first month as a full-time account coordinator here at Largemouth's RTP home, and although I was in and out of the agency as an intern for a semester, that experience provided only a taste of what full-service communications really means.

Read More

Kangaroo Express and Coca-Cola are wrapping up their third annual fundraiser for Victory Junction, a summer camp for kids with chronic medical conditions founded by Kyle and Pattie Petty in honor of their son Adam; this camp was his dream. This year's campaign was an outstanding success, raising more than $634,000 to send kids to camp!

Read More

Even the best of seasons have to end at some point - and with Gary Williams' unexpected retirement news I'm sure Maryland basketball fans will concur. The buzzer may have sounded for this year's Battle for Bean Street, but luckily we've got a highlight reel compiled by our friends at Skiver Advertising that will leave us basking in the glory of the battle until we're back in action next year.

{youtubejw}xGg8EbRtTic{/youtubejw}

Read More

Spring has official sprung in North Carolina, and at Largemouth Communications we've already begun to launch exciting new campaigns for this summer. Before taking that giant leap, we thought we'd take a moment to look back at just a few of the "greatest hits" this Raleigh public relations agency has obtained in recent months. Read More

It was a rough year for ACC teams in the NCAA tournament, but we still had lots to cheer about thanks to The Battle for Bean Street, an off-court rivalry that rallied the exuberate fans of UNC, NC State and Duke in a coffee-swilling promotion that ultimately benefitted three local charities.

Read More

The New York Times covered The Pantry’s Battle for Bean Street campaign, including public relations support from Largemouth Communications, on March 14 in a Media & Advertising campaign spotlight. Read More

Since the Battle for Bean Street is all about leveraging the competitive spirit in us all, whether we root for UNC, NC State or Duke, we thought it would be cool to get the media involved in a competition of their own. The celebrity free- throw competition at the B-Ball on Bean Street by Mentos event was fueled by not only the competitive spirit between universities, but also between news outlets.

Read More

If it's not clear that I'm an NC State Wolfpack fan, take a look around my office. My diploma is displayed proudly on the wall, an NC State alumni magnet is plastered to my file cabinet, and I have two bobble head figures of former Wolfpack football staples, Philip Rivers and Chuck Amato, sitting on the window ledge.

Read More

While former UNC basketball player Donald Williams may be known for his three-point shooting, the autograph session Largemouth held at a Kangaroo Express in Chapel Hill last week was a slam dunk.

Read More

On November 18th I had the great delight to help run a Stack Up! Guinness World Record event where sport stackers around the world successfully set a new record for the "Most People Sport Stacking at Multiple Locations in One Day." The event was hosted by our client The Pantry, Inc. at one of its Kangaroo Express stores in Cary, N.C.

Read More

When I tell people I recently graduated from UNC - Chapel Hill, they get a rather apologetic look on their face and ask me what I'm up to now. I position my hand to catch their jaw drop when I tell them that I am (happily) employed.

Read More