How often do you think about your personal electricity usage? Perhaps once-a-month when the bill comes in? Well, our client, Sensus Smart Metering, a Raleigh-based utility infrastructure firm, spends a lot of time thinking about the electricity, gas and water usage of commercial and residential users worldwide. Last week, I had the exciting opportunity to witness the installation of a Sensus smart meter in Largemouth’s backyard, and tell the media all about how the Triangle is quickly becoming the “Smart Grid Valley” of the east!

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Wednesday afternoon, Kangaroo Express and the ‘Salute Our Troops USO Jeep Tour' held a unique recognition ceremony in Morrisville, N.C., honoring serving members of the armed forces, veterans and their families.

Duke University basketball radio announcer and local icon, Bob Harris, "The Voice of The Blue Devils," was present and provided powerful commentary on the campaign, in which a fully restored 1952 Willys CJ-3 Jeep has traveled to more than75 cities over 13,000 miles, amassing more than $1.35 million in donations thanks to awe-inspiring community support at each stop.

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Conventional PR wisdom will tell you that you can’t force something to “go viral.” Sure, you can make every effort to produce content that is hilarious, meaningful, catchy, valuable, or just so very cool that people want to share it with their friends. But no matter how real it gets in the Whole Foods parking lot, or how many dance parties take place in Apple stores, you truly cannot control what catches on and what doesn’t.

But sometimes a client offers a deal so amazing it takes on a life of its own, as was the case with the deal Kangaroo Express offered its guests: Pay $6.99 for a reusable cup, refill it with fountain or frozen beverages as many times as you like at any of the 1,600+ locations throughout the Southeast – all summer long.

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Thanks to social media, new marketing technologies emerge as often as status updates.  But, as the boundaries between physical and technological communication blur, it is vital to monitor and predict trends, as well as recognize society's needs, when planning the next cutting-edge marketing campaign.

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Spring has official sprung in North Carolina, and at Largemouth Communications we've already begun to launch exciting new campaigns for this summer. Before taking that giant leap, we thought we'd take a moment to look back at just a few of the "greatest hits" this Raleigh public relations agency has obtained in recent months. Read More

It was a rough year for ACC teams in the NCAA tournament, but we still had lots to cheer about thanks to The Battle for Bean Street, an off-court rivalry that rallied the exuberate fans of UNC, NC State and Duke in a coffee-swilling promotion that ultimately benefitted three local charities.

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The New York Times covered The Pantry’s Battle for Bean Street campaign, including public relations support from Largemouth Communications, on March 14 in a Media & Advertising campaign spotlight. Read More

Since the Battle for Bean Street is all about leveraging the competitive spirit in us all, whether we root for UNC, NC State or Duke, we thought it would be cool to get the media involved in a competition of their own. The celebrity free- throw competition at the B-Ball on Bean Street by Mentos event was fueled by not only the competitive spirit between universities, but also between news outlets.

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If it's not clear that I'm an NC State Wolfpack fan, take a look around my office. My diploma is displayed proudly on the wall, an NC State alumni magnet is plastered to my file cabinet, and I have two bobble head figures of former Wolfpack football staples, Philip Rivers and Chuck Amato, sitting on the window ledge.

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At Largemouth, we understand the importance of considering legal ramifications of all types of communication and PR, which is why I decided to take part in a webinar titled, "How To Avoid Legal Pitfalls with Your PR Initiatives."

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Hello everyone! My name is Courtney Williams and I am thrilled to join Largemouth Communications as a Project Coordinator. Producing videos, writing press releases and pitching current news makes this position a dream come true.

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While former UNC basketball player Donald Williams may be known for his three-point shooting, the autograph session Largemouth held at a Kangaroo Express in Chapel Hill last week was a slam dunk.

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Our client, Eaton Corporation, donated three Level-2 electric vehicle charging stations to the City of Raleigh. Eaton is also taking the lead on installing these stations, Raleigh's first public EV chargers. At Largemouth, we were thrilled to promote Eaton's collaboration with Raleigh and cutting-edge green technology in our own stomping grounds.

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What a great week working for our clients, with highlights including CORT Appearing on The Apprentice and The Pantry CEO interviewed on CNBC.

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It is amazing how fast time flies when you're busy! August just flew by and it is already time for our second Shout Out blog post where we shout through the Megaphone our top hits from the last month and give you a glimpse into just how great our clients truly are. Enjoy!

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On Friday, April 16, philanthropy and field day competitions were combined in the inaugural Bull City Blowout, a fundraising event that benefited SeeSaw Studio. Nine Durham, N.C. creative agencies went head-to-head in a series of fun games to raise money for the local nonprofit, a free afterschool program that fosters design-focused art and entrepreneurship skills for teens. Through event sponsorships, individual and corporate donations, the Bull City Blowout collected nearly $4,000 for SeeSaw Studio.

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Largemouth is competing for bragging rights and a good cause in the first annual Bull City Blowout. The fundraising field day event is being organized by nine Durham creative agencies and will occur this Friday, April 16 from 3-5 p.m. in Durham Central Park. Donations are still being accepted for SeeSaw Studio, a nonprofit art enrichment program for teens. The event is open to the public, so feel free to stop by, enjoy the weather and see some crazy competitions!

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Kelly Hubbard and I were fortunate enough to attend the North Carolina Restaurant and Lodging Association's (NCRLA's) first annual Taste of North Carolina at the Washington Duke Inn & Golf Club in Durham. Largemouth is working with one of Raleigh's landmark restaurants, and since the restaurant's owner was being honored with an award at the event, we wanted to show our support and network with other attendees in the hospitality industry.

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I recently sat in on a social media Webinar by Brian Solis, who is recognized for his thoughts on the convergence of PR, traditional media and social media. Here's what I learned...

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Every organization can utilize the power of public relations - BUT are you actually doing that? Here are "3" simple questions to ask yourself at 3 p.m. today to determine if you efforts are ultimately going to pay off.

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