CORT: Home Staging

Campaign: Rollout of CORT’s Home Staging Services
Goal: Create national awareness among real estate and home staging communities
Services: Media Relations, Partner Activation

Impact:
Obtained national broadcast and print coverage; 10+million impressions
CORT Staging Services featured on The Celebrity Apprentice and Selling New York
Formalized key partnerships with leading industry associations

Dairy Queen Grill & Chill

Campaign: Create A Swirl of Coverage for DQ Grand Opening in NC
Goal: Drive people to the store; obtain media coverage
Services: Media Relations, Event Marketing

Impact:
Local television, print and online media all promoted DQ
Community groups and consumers participated in grand opening

Dollar Tree

Campaign: Everything is $1 Believe It!
Goal: Promote variety and value to consumers across the country
Services: National Media Relations, Events, Issues Management

Impact:
The campaign drove immediate foot traffic to Dollar Tree stores
Publicity efforts garnered more than 10 million impressions each month
Local dignitaries and community groups participated in store openings

Eaton: Electric Vehicle Charging Stations

Campaign: Promote Eaton’s Role in the Electric Vehicle Market
Goal: Showcase maturity of EV charging infrastructure and Eaton’s EV portfolio
Services: Media Relations, Trade Shows, Community Events

Impact:
Local, regional and national media coverage
Eaton executives sourced for speeches, panels and industry presentations
Extensive collaboration with various sustainable technology stakeholders

Eaton: MGE OPS Acquisition

Campaign: Global Communications for Eaton’s MGE OPS Acquisition
Goal: Communicate acquisition and integration strategies globally
Services: Corporate Comms, Global Media Relations, Town Hall Meetings
Audiences: Employees, Customers, Resellers, Partners, Vendors, Media

Impact:
Established best practices for key stakeholder communications
Deployed internal micro-site for timely information sharing
Successfully managed outreach in 40+ countries

Eaton: Power Quality

Campaign: Promoting Eaton’s Powerware Portfolio
Goal: Increase awareness among IT and data center purchase influencers
Services: Media Relations, Press Tour, Events, Product Reviews
Audiences: CIOs, IT managers, consulting engineers and resellers

Impact:
Obtained numerous feature stories in IT and electrical publications
Product awards confirmed Eaton’s breakthrough innovations
Industry analysts applauded Eaton’s product strategy

Inspire Pharmaceuticals

Campaign: Social Media Audit & Policy Creation
Goal: Assess best practices; establish corporate policy and guidelines
Services: Social Media Counsel

Impact:
Conducted 45-day research/monitoring program to explore online conversations
Identified content parameters to adhere to regulatory requirements
Established social media accounts; provided training for internal users

Kangaroo Express: Battle for Bean Street

Campaign: Re-launch KE’s Signature Bean Street Coffee
Goal: Engage consumers and local charities in basketball promotion
Services: News Media Relations, Digital Media, Events, Community Outreach
Audiences: NC residents, college students (UNC, NC State, Duke)

Impact:
More than 125,000 cups sold; $30,000 donated to local charities
PR created more than 31 million Raleigh/Durham media impressions
PR/marketing campaign featured in New York Times and PR Week

Kangaroo Express: Salute Our Troops

Campaign: USO Jeep Tour (Memorial Day to Labor Day 2011)
Goal: Raise funds to support military; raise awareness across Southeast
Services: Media Relations, Events, Vendor Activation, Digital Media
Impact:
13,500 miles traveled/75 community celebrations/300+ store visits
$2.5 million raised to support the military and their families
Largest grassroots campaign in USO history
400+ media placements/518.3 million impressions
More than 4,750 videos shout-outs and photos captured for website
Store traffic increased by 3 million visits during campaign
Increase in in-store sales
Engaged and energized store associates, partners and customers
Campaign featured in PRWeek's December 2011 issue

Kay Yow Cancer Fund

Campaign: Largemouth aligns with the Kay Yow Cancer Fund
Goal: Amplify the Fund’s unifying message in the battle against women’s cancers
Services: Media Relations

Impact:
Garnered widespread media for the Inaugural 4Kay Coaches Clinic
Promoted NCAA 4Kay Run (Indianapolis) and 4Kay Golf Classic (Greensboro)
Promoted $100,000 Indiana University Simon Cancer Center Grant announcement
Promoted $1M MD Anderson Cancer Center Grant announcement
     - Both grant announcements secured coverage in Triangle-area, oncology and sports media

Southeastern Freight Lines

Campaign: Paving The Way for SEFL
Goal: Showcase SEFL’s rich employee culture and service excellence
Services: Media Relations (Southeastern US and trades)

Impact:
Extensive media coverage for SEFL awards, expansions and technology enhancements
Company executives established as go-to resources for industry insights

Subway

Campaign: Kids Night at Subway (145 Locations Across Southeast)
Goal: Establish Subway as a destination for moms and kids
Services: News Media and Social Media

Impact:
Widespread editorial coverage in local print, TV and online media
Campaign engaged discount, retail and mom bloggers and forums
More than 6 million consumers learned of the promotion