Kangaroo Express Brings First College FanCam to Cameron Indoor Stadium

Details

Created on Tuesday, 08 February 2011 00:00

CARY, N.C. - The Pantry, Inc. (Nasdaq:PTRY), the leading independently operated convenience store chain in the southeastern United States, today announced it is bringing the Kangaroo Express FanCam experience to more than 9,000 Duke University fans to memorialize one of college basketball's biggest rivalry games on February 9, 2011. Duke is the first college program to use the cutting-edge FanCam technology and offer an interactive photo to its fans and season ticket holders.

At 8:45 p.m., prior to the tipoff of Wednesday's game versus rival University of North Carolina, an ultra-high-definition, five billion pixel, panoramic image will be shot from the center of Coach K Court. This 360-degree image will capture Cameron Indoor Stadium in its entirety, taking three to five minutes to shoot, encompassing the team spirit and anticipation of each individual at that frozen moment in time.

Following the game, Cameron Crazies can browse the high-resolution panoramic image and zoom in to find themselves or friends in face-level detail. Participants can tag themselves in the photo and share via e-mail, Facebook and Twitter.

Duke is currently trailing UNC and North Carolina State University in the Kangaroo Express Battle for Bean Street, representing only 23 percent of all university cups sold. A $20,000 donation is on the line for the Duke Cancer Institute if Duke is able to pull ahead and take first place in the competition.

"The FanCam is a first-of-its-kind opportunity for college basketball fans and Kangaroo Express is eager to see the various ways Duke supporters display their personal team spirit before the Carolina game," said John Fisher, senior vice president of marketing at The Pantry. "We want to see the same level of support that the Cameron Crazies provide Duke's basketball team on the court play out in the Battle for Bean Street. It is up to Duke fans to rally support behind their university and win the grand prize donation for the Duke Cancer Institute."

Following the game, fans will have the ability to purchase this one-of-a-kind panoramic photo from the Duke Photo Store. Fans also have the option to place their picture on the scoreboard at Cameron Indoor Stadium and purchase as a print, custom framed photo or photo on canvas.

The picture will be available for "tagging" on Thursday afternoon, Feb. 10, and updates will be posted on GoDuke.com, the Duke Athletics Official Facebook page, and the Battle for Bean Street Facebook and Twitter pages.

About The Pantry
Headquartered in Cary, North Carolina, The Pantry, Inc. is the leading independently operated convenience store chain in the southeastern United States and one of the largest independently operated convenience store chains in the country. As of December 6, 2010, the Company operated 1,672 stores in thirteen states under select banners, including Kangaroo Express®, its primary operating banner. The Pantry's stores offer a broad selection of merchandise, as well as gasoline and other ancillary services designed to appeal to the convenience needs of its customers.

The Battle for Bean Street is a competition between rival Triangle-area ACC universities: the University of North Carolina, North Carolina State University and Duke University. Fans can purchase special university-branded Bean Street Coffee cups at Triangle-area Kangaroo Express locations. For every branded cup bought, the respective university will receive a point towards its team's total. The university with the most branded cups tallied by April 1, 2011 will earn a donation of $20,000 toward the charity of its choice. For more information, visit www.battleforbeanstreet.com or follow the discussions on Facebook, Twitter and YouTube.

###

Media Contact
Kelly Hubbard
Largemouth Communications (on behalf of The Pantry)
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
(919) 459-6453