Kangaroo Express Launches Fresh Initiative into New Markets
- Details
- Created on Wednesday, 26 October 2011 00:00
Great-tasting Bean Street Coffee and fresh bakery case with seasonal pastries available in five additional markets
Cary, N.C., Oct. 26, 2011 – The Pantry, Inc. (Nasdaq: PTRY), the leading independently operated convenience store chain in the southeastern United States, today unveiled its “Fresh Initiative” in Kangaroo Express stores in five additional markets to serve guests new great tasting coffee, and introduce new fresh food and bakery options in a fast, friendly, and clean store environment.
The Fresh Initiative stores are being introduced in Charlotte, N.C.; Gulfport, Miss.; Birmingham, Ala.; Charleston, S.C.; and Gainesville, Fla. The Fresh Initiative was first launched in Raleigh, N.C and store guests have responded with excitement.
In addition to the new and improved Bean Street Coffee, store guests will be able to enjoy a broader assortment of pastries, warm breakfast sandwiches, fresh fruit, and fountain beverages. In addition, the stores will offer a variety of fresh sandwiches, salads and grill options for on-the-go lunch and dinner.
“The Fresh Initiative reflects the transformation taking place at Kangaroo Express to deliver value to our store guests with fresh food, drinks and snacks around the clock,” said John Fisher, senior vice president of marketing at Kangaroo Express. “Our goal is to impress our guests with the quality and value Kangaroo Express delivers in coffee, fresh food, and a fast, friendly and clean shopping experience.”
The new bakery case features glazed donuts, which are almost 40 percent larger than other well-known brands, blueberry and banana nut muffins, cheese Danishes, and the very popular jumbo chocolate chunk and oatmeal raisin cookies. The bakery offering will include seasonal treats, such as a pumpkin muffin and maple long john for the fall. Each goes perfectly with a cup of Bean Street Coffee. In fact, as part of the Fresh Initiative launch, guests can purchase a donut for 49 cents with any size coffee.
In addition to improving the taste of the coffee, Kangaroo Express is replacing the glass pot system with new dispensers to preserve the freshness of the coffee. The spacious serving stations will have upgraded coffee accessories including cups, lids and stirrers, and a wide variety of coffee flavors and additions such as extra boosts of caffeine, allowing guests to customize their cup of Bean Street Coffee.
“Our guests deserve a great cup of coffee served exactly the way they like it, and we want to give them as many options as possible to make their perfect cup to enjoy along with a wide assortment of fresh on-the-go meals and snacks,” said Fisher. “The Fresh Initiative gives guests of Kangaroo Express a selection of high-quality coffees to start with and the creative freedom to make it their own.”
Reusable Bean Street Coffee mugs, or “Roo Mugs,” are available for $1.59 with the first fill free. Guests who purchase a “Roo Mug” can refill their Bean Street Coffee for only $.99 through Dec. 31. To take full advantage of the Roo Mug, guests are invited to join the Roo Club by texting “ROOCLUB” to “67777,” which will grant them access to exclusive text message deals, including 49-cent Coffee Wednesdays and Free Coffee Fridays.
About The Pantry and Kangaroo Express
Headquartered in Cary, North Carolina, The Pantry, Inc. is the leading independently operated convenience store chain in the southeastern United States and one of the largest independently operated convenience store chains in the country. As of August 8, 2011, the Company operated 1,655 stores in thirteen states under select banners, including Kangaroo Express®, its primary operating banner. The Pantry's stores offer a broad selection of merchandise, as well as gasoline and other ancillary services designed to appeal to the convenience needs of its customers.
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Media Contact
Scott Yates
Largemouth Communications (on behalf of Kangaroo Express)
(919) 459-6452
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