Largemouth Communications Wins Sir Walter Raleigh Award
- Details
- Created on Tuesday, 01 November 2011 00:00
RESEARCH TRIANGLE PARK, N.C. – Largemouth Communications today announced it won a Sir Walter Raleigh Award showcasing excellent work by public relations and communication professionals for its work on the Battle for Bean Street – Driving Coffee Sales through Charity, Local Rivalry campaign.
Presented by the Raleigh Public Relations Society, Largemouth Communications received the silver award in the Total Communications/Community Relations category.
The Sir Walter Raleigh Awards is an annual competition recognizing and honoring practitioners who have achieved excellence in a variety of categories. Award entries in each category are judged by an independent panel of judges.
Battle for Bean Street's winning campaign sought to increase coffee sales and brand recognition for Kangaroo Express and Bean Street Coffee in the Triangle-area by playing on the pre-existing rivalry and passion of Triangle basketball fans. Throughout the college basketball season, special university-branded Bean Street Coffee cups with the University of North Carolina, NC State University, and Duke University logos were sold at Triangle-area Kangaroo Express locations. The university tallying the most cups purchased by April 1, 2011 was crowned Battle for Bean Street Champions and a $20,000 donation was made to the charity of its choice.
The PR practices Largemouth incorporated into this campaign included community outreach, strategic planning, social media, and publicity. Resulting from the campaign was widespread print and broadcast coverage, improved sales performance of Kangaroo Express convenience stores especially in coffee transactions, and an increase in viral popularity through social media engagement.
About Largemouth Communications, Inc.
Largemouth Communications, Inc. is a full-service public relations firm that was established in July 2005. With headquarters in Research Triangle Park, N.C. and offices in Charlotte and Pittsburgh, the firm provides professional media and corporate relations services to local, regional and national clients in technology, business-to-business, health care and consumer industries. For more information about Largemouth Communications, please visit www.largemouthpr.com.
