The New York Times Spotlights Battle for Bean Street Campaign
- Created on Tuesday, 29 March 2011 00:00
Largemouth Communications and Kangaroo Express garner national recognition
RALEIGH, N.C. - The New York Times covered The Pantry's Battle for Bean Street campaign, including public relations support from Largemouth Communications, on March 14 in a Media & Advertising campaign spotlight.
Largemouth Communications, a full-service public relations firm based in Raleigh-Durham, provided The Pantry regional and national media relations expertise, organized in-store events and celebrity appearances and built grassroots support through community engagement. The Battle for Bean Street has been the capstone campaign of The Pantry's "FRESH" progam, an initiative that included reintroducing the chain's Bean Street Coffee and emphasizing its commitment to being the freshest, fastest, cleanest convenience store.
In the article, advertising columnist Stuart Elliott provided comprehensive, behind-the-scenes coverage of the marketing techniques deployed by The Pantry and their campaign partners. The Times focused on the progressive implementation of new and traditional media outreach throughout the campaign.
In addition to providing media relations support and contributing social content for the Battle's Facebook and Twitter presence, Largemouth Communications organized a series of celebrity promotional events , including an ACC tournament viewing party in the heart of downtown Raleigh, "B-Ball on Bean Street;" a book-signing with Bob Harris, "Voice of the Blue Devils;" and appearances by former NCSU basketball players Will Roach and Chris Corchiani as well as former UNC basketball player Donald Williams.
In other recent news, Largemouth Communications was covered in PRWeek about the firm's partnership with BioMarck Pharmaceuticals.